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Press trip

It has become an annual tradition to update the international (trade) media on developments in the ACP region. ACP therefore hosted a special press excursion in cooperation with Amsterdam Marketing and shipping company Cruise & Maritime Voyages (CMV) late last year. The bespoke programme was attended by 35 journalists from the UK and, due to the limited time available, focused mainly on the new sights of Amsterdam. Paul Foster of CMV sent us various publications resulting from the press visits. “A lovely surprise,” says Evert Koster from ACP. “Press events are mainly intended to provide background information and rarely result in publications. The articles that were published are now serving as a good contribution to our promotional activities.” From Cruise Adviser, the leading magazine for the cruise sector. Other articles were published in the regional press of Bournemouth and other cities in the South of England.