General information Amsterdam

Amsterdam is a cosy and progressive, cosmopolitan city. It is a magnet for contemporary artists, thinkers and entrepreneurs, as well as a popular location for international festivals and conventions. The charm of Amsterdam as a destination is that the city functions as a modern city, whilst preserving its 17th century atmosphere.

For years on end, Amsterdam has been one of Europe’s leading cultural centres. One of the important advantages of this unique city is the stimulating cultural diversity, which can be experienced in over 60 theatres, churches and concert halls, 50 museums and 141 art galleries.

As for shopping, the choice is endless. Charming small stores and trendy designer boutiques are located all over the city. Ranging from Delft Blue pottery to tulip bulbs, from diamonds to chocolate: there’s something for everyone in Amsterdam.

Amsterdam is also an important diamond centre. Various diamond stores and centres offer free tours, after which visitors are given the option of buying diamonds and jewellery. Some of the major diamond centres include Coster Diamonds and Gassan Diamonds.

The central location of Amsterdam in Europe has contributed to the city’s position as a hub for travel by land, water and air. The compact size of the Metropolis and the efficient public transport make Amsterdam easily accessible from both within its borders as well as from abroad.

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